Research: Branding: My third case study

Jennifer Lopez (AKA JLO) has had a successful music career and a film career, film fans as well as music fans will have a huge appeal of JLO as she's a versatlie icon. http://www.jenniferlopezonline.com/ On her website she has direct links with social giants: Facebook and Twitter. Having these associations allow people browsing the site to access their Facebook/twitter accounts where they can chat together, post links and videos about the artist allowing the fans to take a lead role in the music promotion themselves costing the brand nothing!!