Planning: My choice of song and branding of artist

There's too many songs to choose from. I love Lily allen's style in her music videos- her trainer and dress contrast won her a clothes range in New Look. 

My favourite video she's made is: The Fear. The simplicity of a scene in a caravan from the start really works to create a different look and captures the audiences attention as their expectations of watching her in a studio are shattered. Also, her image is very likeable, she sings about things that relate to people and not just love and boys 








Ladyhawke is another one of my choices - my favourite video is 'Paris is burning' the video manages to still be interesting even though she's just walking through the streets of Paris. http://www.ladyhawkemusic.com/ her website allows people to sign up to become a fan








Her voice is very distinct and her 'snoopy' jumper makes her look cute and suitable looking for a younger audience giving it a more widespread appeal.






Rhianna is probably one of the greatest female artists around. Her risky approach to clothing, lyrics and suggestiveness in her videos over the years have given her a 'Bad girl' appeal. One of my ideas is to use one of my favourite of her songs: Disturbia.
The Video is very freaky to match the title - her 'posessed' state is scary- yet she manages to add sex appeal by wearing black fishnets and using fire to shock and thrill