Feedback: 16/11/11

Some very good work here Abi - well done!


Remember to 'jazz' up posts with images, word documents and Powerpoints too.


Just a few suggestions to get you the higher marks..


Research:


It is very important that you clearly outline who your target audience is using demographics and psychographic profiling (Young and Rubicam and Maslow particularly) Link this to your ideas for your video and artist - how will it appeal to this audience? Without this post you could fail the project!

You need some good summing up of your target audience research questionnaire - just 4  key questions will do - some pie charts and graphs - then some analysis of the results focusing also upon how you will use these findings to create your products/ video to appeal to this audience


Branding and the music Industry: Make sure you are summing up their brand image ( in 3/4 words) then analyse how they push this through their videos and album covers.


Planning:


I have put some suggested posts on your blog - take photos as evidence too!


Call sheets and risk assessment forms need to be scanned and put on here too

It is also VERY IMPORTANT to blog weekly on your progress too! You can write these or do a video diary!

Miss McNulty